Archive for Content Strategy

Andy in Podcast Form – Content Matters Podcast

Andy in Podcast Form – Content Matters Podcast

One of the things I love most about my job is that I get to talk to a wide variety of people about the world of Digital Marketing and SEO. I’ve been lucky enough to talk with some amazing folks in business, education, health care…

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What About Email Marketing For Mobile?

What About Email Marketing For Mobile?

We all know about email marketing and how much it can help drive business and increase conversions (as well as traffic). We’ve all got our favourite tools to do that, mine is MailChimp, I just love how simple and easy it is – I also…

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Beyond the Infographic: New Ways To Create Viral Content

Beyond the Infographic: New Ways To Create Viral Content

Infographics have long been a reliable way to build viral traffic. They’re highly shareable, visually engaging and convey interesting information. Nonetheless, they’re hardly the only form of viral content, and some people seem to have forgotten that. There are a number of viral content marketing…

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You Thought Our Guest Blogging Rules Were Crazy!

You Thought Our Guest Blogging Rules Were Crazy!

Last September we announced that we had new editorial rules for guest posts that we would harshly stick too, we did this because we’d eventually spent a lot of time sifting through (what can only be described as) crap low quality content and duplicate content…

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20 Amazing Social Media Statistics to Guide You in 2014

20 Amazing Social Media Statistics to Guide You in 2014

As we discovered in a recent post the world of Digital Marketing is Always Changing – 2013 saw much change, and predictions for digital marketing trends in 2014 show even more change is coming. Social Media will evolve and continue to mature, there will be…

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WordPress Tutorial: Changing Category Url’s

WordPress Tutorial: Changing Category Url’s

As a website and blog grows often the site structure will change, the sitemap will need to evolve to fit your new needs and wants. One of the biggest things that you may consider changing is the category url (also called the category slug). This…

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SEO Trends in 2013

SEO Trends in 2013

SEO Trends for 2013-2014, as of now, appear to be heading in a similar direction as the last two years, albeit with some modifications. There is just one new trend that is likely to emerge, and that is an attention towards voice search parameters. It…

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Google Penalty Checker Tools

Google Penalty Checker Tools

In this article I want to share two Google Penalty Checking Tools – I don’t often write recommendations to tools or services, but these two tools combined are great for anyone who things they may have been effected by a Google Algo Update. Both tools…

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4 Reasons Good Content Marketing Will Boost Your Business

4 Reasons Good Content Marketing Will Boost Your Business

If you’re doing the content marketing thing the right way, you can greatly benefit your business. Developing solid, informative posts that aren’t too SEO and ad heavy, or “market-y” will improve your company’s reputation and make you a voice within your industry. With Content Marketing…

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7 Steps To Link-Winning Guest Posting

7 Steps To Link-Winning Guest Posting

Link building, the most effective tactic to win over worth at Google’s ranking ladder. However, Google appreciates new, natural ways to get links. Content development and authority building are the most effective ways to get links from some reputed websites. Guest posting has been considered…

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