Blogging is something I do one a very regular basis, both here on SEO Andy and across other websites. The reality is though I don't do blogging to boost rankings for anyone, I blog because it informs, it drives traffic and inspires loyalty. Those 3 pillars can then be leant on to potentially drive business, as I do for other websites (though not SEO Andy). The statistics back this up, and below we can see just why every business should be blogging in 2014.
The above data isn't the end of the story though, blogging isn't everything. But combine this with the right social media strategy and digital marketing strategy & you'll be on the path to success. Still not convinced to get your blogging tools out? here are 5 more reasons you should be blogging
5 Reasons Businesses Should Bog
1 - Blogging shows your authority (gain trust in your brand) 2 - Great content can lead to more qualified leads 3 - Your site can become a hub for industry discussion (further trust building) 4 - Great content will garner good quality links 5 - It's free and you don't have to write 24 posts a month (2 or 3 times a month is a good start)
Infographic originally found at QuickSprout