They say one man's trash is another man's treasure, and this couldn't be more true when it comes to expired domains. You may not have considered it, but these neglected pieces of the web can be gold mines for boosting your SEO strategies. By harnessing their residual […]
I wanted to use an example from the real world of what happens if you don’t give your pages a meta description. As you can see this example is from the Smart Passive Income – Get Started page. I did […]
Creating 301 Redirects can be a fiddly job, writing out a redirect one by one can take an age – even for an SEO with experience we don’t want to be sat there writing out the redirects. So instead to […]
Every few weeks I talk with a client about the potential impact redesigning a website could have on their business, both in the long and short-term. Inevitably, the website redesign will in the long-term have an objective to increase conversions […]
Coming up with an idea and creating a great blog around it isn’t easy, we all know this. But what if I told you that you can almost forget about the technical SEO for the implementation if you simply follow […]
Registrations forms are a pain in the backside, if its not forcing me to enter a password twice and it not asking me for information that you don’t need then it’s probably that stupid squinty captcha text that is either really […]
You’ve just rolled out a new WordPress site for your business, complete with images, copy, an attractive theme, and well-considered calls-to-action. For many this would be the time to sit back, admire their work, and wait for the orders or […]
It’s been sometime since I wrote about the use of Keywords and Keyphrases for SEO purposes. The main reason for this is not just because Google deprecated the keywords meta tag in 2009, but also because there were so many […]
So you’ve got a blog or a site and it’s full of great content relevant to a particular demographic. Let’s say it’s a fashion blog. What differentiates one fashion blog from another? Great photography, original stories – you’ve got all […]
People don’t buy what you do, they buy why you do it. ~Simon Sinek, Startwithwhy.com One of the biggest secrets to selling your products or services online is to remember the above quote and more importantly put it into practice. […]
Being a lawyer and providing legal counseling might sound a little drudged and full of tedious documentation. However, these facts do not exempt you from setting up a website for your law firm. A law website is as significant and […]
The constant evolution in the way we use the Internet, and the corresponding changes in the way its systems and processes are set up, is reflected in the development of search engines. With the major players constantly looking one step […]
Having written twice about SEO of Photography I don’t feel the need to duplicate content about SEO for Wedding Photographers or in general about image search optimisation for the web. However I do want to introduce you to a great […]
Keyword research is basically a method of finding out words and phrases, which the users are likely to type over the search bar of the search engines, which can relate to your site or niche area. So, if you are […]
In today’s economic climate, finding ways to improve your business has become a key part of success, and given our rapid move into the digital age this means making improvements to your online presence such as your website. A business […]
For a few years now I’ve written up what I think will happen in the following year for SEO and Digital Marketing, this is one of those posts and it relates to SEO in 2014. If you are wondering if […]
Government agencies and public bodies of all kinds are using social media tools more and more as a mechanism to disseminate information and engage with the general public. In this series of guides we will be looking at the best […]
Unfortunately it takes a lot more than having a stylish, professional website to get your business noticed online. In order to drive traffic to your website you need to market it effectively and work on improving its search engine optimisation. […]
WordPress is an extremely well featured content management system with everything the prospective site owner needs to get a blog or site up and running with minimal fuss. It is, however, not quite a quick as it might be out […]
SEO or search engine optimization is basically an important part of online marketing strategy, which helps in getting higher traffics over your site. SEO is all about influencing the search engines to rank your site higher over the different search […]
Making sure that all of the images on your website or blog are optimised is essential. Boring, I hear you cry. Well, it doesn’t have to be and remember it is vital to the success of your site. It’s a […]
I am always on the look out for great ways to introduce newbies to SEO, be they website owners, in-house marketers or agencies looking to train some staff in SEO. I was reminded of this today in reading a post […]
The overall aim of most businesses’ SEO campaigns will be to reach the number one spot on Google and other search engines for keywords relating to their website, the products they sell or the services they provide. It is a […]
One of the first big industries to gather pace and engagement on Google Plus is the automotive industry. With customers looking more and more for online resources and help with questions Google Plus has come into it’s own. And great […]
It goes without saying: if you can’t be found on the web, your business is in danger of dying. That’s why most business owners understand the importance of incorporating search engine optimization into their marketing strategy. But when it comes […]
Waiting for slow websites to load took a serious toll on Joe. Speeding up your website can have many benefits, from increased revenue to improved SEO performance. Read on for our free guide to why you should be thinking about […]
London 2012 or Russia 2014? Neither the SEO Olympic Games happens every single moment of each day, 365 days a year! Below are some olympic quality SEO tips and advice for ways you can optimise your website continually and get […]
Since the inception of the internet, the online marketing is a vital element of the online population. Particularly, the business community is using the power of the online marketing for their products. But the trends of the online marketing changes […]
Negative keywords are very widely used by most intermediate AdWords advertisers. However, just using negative keywords and then using negative keywords optimally are two different things all together. Many advertisers don’t go further than adding a minor amount of negative […]
Very often the owners of online stores think it can insert in your e-commerce hundreds if not thousands of products to increase access from search engines, only to discover that it does not work right! The problem is that optimize […]
If you were to decide between what was best – SEO or Social Media and to distinguish between them, then it would not be incorrect to say that both are equally important and dependent on each either. Search engine marketing […]
Last year was a year of much change in the world of SEO, there was much uproar (as always) about search engine updates and much talk about the future of SEO as a whole. Many of my predictions came true […]
In our previous article we looked at some of the ways that a business might learn more about its competitors. Our goal was to discover ways in which we could improve on competitor’s optimization strategies in order to have an […]
SEO does not take place in a vacuum. For any set of keywords that are worth optimizing for, there are certain to be other businesses in pursuit of a higher ranking for them. Businesses are also in a constant battle […]
When it comes to search engine optimization, not all links are created equal. Google has long relied on back-links to determine a page’s popularity and influence its rankings, even after the infamous Penguin update. Of course, people tended to abuse […]
Images across the web are used to grab and hold attention of website visitors. In addition to this they cane be really quite useful for search optimisation purposes, not just once visitors get to your site. But one thing that […]
Each year I do my best to update you with the latest and best christmas SEO tips. Unlike in previous years I have decided against a tip each day, i’d only repeat myself – so instead I want to tell […]
Google+ is a social network began a few years ago by Google in an attempt to catch up with Twitter and Facebook. To date it has 100’s of millions of users, and it’s growing. Like other social networks Google Plus […]
This may seem like a nothing subject to write about but it does effect everybody who owns or operates a website across the world. As Rich at @army_surplus asked is it better to have a .uk domain on a UK […]
Whether you design and create your own masterpieces or you are selling on others works (maybe you are a gallery store), selling jewellery online isn’t easy. There is a fair amount of competition out there, including ebay, etsy, folksy and […]
There are services across the web for photographers, professionals and amateurs both, services like Flickr, Instagram, TwitPic and Facebook Camera. But not many of them can be truly optimised for search and being found for work. It is for this reason wedding […]
One of the most common problems ecommerce websites have at Christmas is the sheer volume of competition. Regardless of what your website sells there will be competition, and its unusual this would just be one or two websites – its normally at […]
There are many aspects of optimising a website “off-site” such as link building, but there are just as many techniques you can use on site. There are so many on-site ranking factors in search that I couldn’t begin to give […]
On April 24th 2012 Google rolled out its latest algorithmic update. Penguin as it is so affectionately known has hardly been as cute and fluffy as its feathered namesake. In fact, Google’s Penguin is pretty vicious. Webmasters all over the […]
Now there is no such thing as the “golden bullet” in SEO. However you can begin working towards that end goal of “being number one on Google” today, if you haven’t already. Here are my 7 simple steps, that you […]
Google is an awesome website and utility, right? But do you really know how to search for something and get amazing results? This post contains about 10 search tricks that you can use when searching Google. This isn’t a complete […]
Search engine giant Google will be making changes to its Merchant Centre in 2013. The alterations will impact on the UK market and is likely to mean that online business owners have to adjust their sales strategy and their budget […]
One of the questions I ask myself when doing an SEO website audit is whether the site is structured correctly. One of the things this includes is looking at whether (say) a blog, a forum or any other resource belongs […]
In my previous article we began exploring the world of SEO for Arts and Craft websites. In that post we looked at keyphrases and how to use keyphrases for seo. We learned that generality has it’s place but specificity even more […]
Many arts and craft websites suffer from the same problem. Generality. Each website wants to be the top search result on Google for “art” or “paintings” or something like that. Due to that demand it is almost impossible to do so. […]
SEO Myths are common place from the wrong type of links to keyword density issues to seo being a “one-time fix”. I gave a list of seo myths that should die but will not back in June 2010! A long […]