SEOAndy posts explore all aspects of Digital Marketing, aiming to help small businesses, social enterprises and charitable organisations Grow Today.

Discovering Competitors Social Media Analytical Secrets

I am a fan of competitor benchmarking, whether its using very simple metrics like follower numbers, qualitative metrics such as how good a companies customer service is or more complex metrics such as number of links to a site and location they are from. Either way metrics are pretty cool things for the world of SEO and Marketing in general. Having been in SEO for a good few years and listening to a number of podcasts about the subject, being well read etc etc. I was surprised today when I listened to the Digital Marketing Podcast from Target Internet to find they hadn't realised or seen a feature of Bit.ly (a link shortening service) which allows you to see your's and your competitors analytics for links created using the bit.ly system. A feature I came across a few years ago with bit.ly and wished was in other systems.

bitly make links shorter

In essence with the addition to a url from bit.ly of the + (plus) sign gets you the analytics for that short link. The metrics are fairly simple like the number of visitors on a given day, the method of entry / click and the users location... so not the most amazing stats but for businesses using social media it can be a gold mine to "spy on your competition".

So for example this link from the verge: http://bit.ly/LNESCR  To get the stats we add + to the end: http://bit.ly/LNESCR+

It works with any bit.ly link and you don't have to be logged in, so it's a pretty cool little trick to let you discover your competitors social media analytics.

Give it a try and let us know what you think.

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The Digital Marketing podcast I'd advise everyone to listen to, they don't seem to update it often these days but go through their archives, they are worth the effort - hence they are listed in my SEO resources page.

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