Penguin webspam algorithm’s latest version was placed for public use on the 22nd of May, 2013. This webspam will affect contents with languages of greater variance more than those with English as the language. Even after a week since the launch of Penguin 2.0 by Google, there have been claims made by the company on further research and deeper understanding of the algorithm. Few of the findings made to understand the working of Penguin 2.0 in inflicting damages on websites are discussed below.
Penguin 2.0 has Greatly affected Page Ranks of Numerous Websites
How deep does Penguin 2.0 go?
The issues with the links in last year’s Google Penguin 1.0 update were as follows:
Questionable sites using guest posts
Anchor texts exactly matching paid links on texts
Dangerous site based links
Sites on article marketing
Analysis of new Penguin search update talks of excess usage of anchor text with exact match as the biggest reason behind the damage. On following Penguin you will find that the target was link profiles that were unnatural and other “bad links”. Two very popular sites for analysis claim that “spam” is the main concern of Penguin 2.0 and “money keywords” are mostly responsible for the damage of most websites.
How to Come out of this Mire?
Firstly, you need to know about the mistakes that generally feed Penguin its daily dose. As you learn about the mistakes made, you will also be given an idea about how to correct those mistakes.
Links that are of Low Quality:
This is one of the main criteria for being damaged by Penguin 2.0. The types of links that are categorized as low quality include:
Guest Post written in low quality
Using others’ post to leave spam comments
Linking with those sites whose Domain Authority(DA) is low
Incorporating links that are not relevant
There are other criteria too for categorizing a link as one of low quality.
Coming out of the Crisis:
Firstly, you need to analyze the backlinks with the help of Open Site Explorer, Ahrefs, and other tools.
Now, list out those links that have low quality (low DA, etc), immediately telling the owner of the site to exclude the particular link.
The remaining list that cannot be asked for removal should be disavowed with the help of “Disavow Link Tool” by Google.
Tip: Always keep your focus on the backlink quality that you invest your time in building. Make sure that the backlinks are of good quality to avoid penalties through search updates.
Content with Low Quality:
It is not always the links that are of low quality. There are times when the contents are made of quality that are below the standard requirement. Consequently, Penguin takes no time to get rid of the content. Some of the reasons why the content can be categorized as low quality one includes:
Content that has been copied from somewhere else, i.e. duplicate content
Content that is focused on keyword
Content that has a lot of important points missing, i.e., lot of missing content in the writing
Emerging from the crisis:
Use your blog to post original content. Try to use new and original matter in your writing.
Make an effort to give life to your older posts by editing the ones that are incomplete and need changes.
Also, try to use reference sites in your links as and when necessary.
The Anchor Issue
In the process of link building, the greatest fault that you can make is to focus on a single keyword for obtaining any website or blog’s link. This is the practice that is used by bloggers for increasing their Page Ranks hated most by Penguin.
Getting Out of This Crisis:
The solution that works most for this type of problem is implementing “Anchor Text Diversity”. Completely avoid using the same keyword in all your building link purpose for blogs. Listed below are the anchor texts that can help you in dealing with the problem:
Partial Match Anchor Text: This anchor text adds to the “exact match anchor text”. For example, in order to target “Blogger SEO Tips”, you can use anchor texts such as “SEO Tips for Blogger”.
Branded Anchor Text: In this type, using the URL blog you can anchor your texts. You do not need to use keyword in this type of Anchor Text.
Exact Match Anchor Text: This is the most commonly used anchor text in which the keyword is the same one that you use in the link for improving search result visibility.
Zero Match Anchor Text: These anchor texts do not contain any keyword and you may use terms like “Click Here” for linking the web pages you want to.
You need to take extra precaution while uploading content for your website. Make sure that you keep yourself updated with the latest parameters for websites set by search engines and work as fast as you can to track the problem and solve it to avoid losses through the search update.
About the Author: James Pattrick has the perfect expertise to write articles on SEO and internet marketing. His articles are a great source of information to readers and website owners. He contributes to CompleteSEOService.com on a regular basis.
With thanks to Alaersu for the crazy penguin.