Out of all the social networking platforms, Pinterest has the largest percentage of ecommerce users. From a total user base of more than 70 million, almost 80% of Pinterest users are women. Naturally, it comes as no surprise that women […]
The web address or “username” of a page (or profile) is an important part any facebook page, and digital marketing plan. In general something short and snappy is ideal – though short and descriptive can be just as good from […]
Twitter is, unlike Facebook, a true communication tool. Facebook was once, but is today simply a content syndication system for businesses – and for the average user it is too. Twitter, on the other hand, is all about communication and […]
I am not really a big user of instagram for myself, however for individuals wanting more engagement or businesses wanting more interaction, Instagram has shown itself to be extremely useful in the world of Social Media and Digital Marketing. And […]
25 Million users… 47% of US online shoppers have made purchases based on what they’ve seen on Pinterest. The figures are exciting and with Pinterest predicting at least 20% growth in the coming year, is this really something to miss […]
Kicking Ass With Social Media #nomakeupselfie
In just six days the social media phenomenon which is the #Selfie trend helped raise much awareness of Cancer and the various charities around it. At the time, I saw hundreds of them in my feed in just 24 hours, […]
A Guide to Getting Retweets on Twitter
How can you tell if you’re using Twitter effectively as a marketing tool? One of the most obvious metrics is the number of retweets you get. In order to get a significant number of retweets, you’ll have to post “re-tweetable” […]
9 tips for G+, Google’s social media platform
For a business expending your influence on more social media sites is useful as long as a targeted audience can be found. There are a few businesses that are not open minded towards these platforms and it’s understandable why. For […]
9 Best Kept Social Media Secret Tactics to Grow Your Target Audience
9 Useful Social Media Tactics to Grow Your Audience Social media is an integral part of marketing today, but it can make or break you like the virtual double edged weapon that it is. Reputations, once lost, are very difficult […]
Social Media – Men vs. Women
There are many phrases and adages that talk about differences between men and women, but what about social media adages… are men from Facebook and women from Twitter? OK, joking aside no one social network has 100% userbase of men […]
What skills do you require creating perfect social media posts?
Of late, social media content marketing has turned up as one of the top priorities of business marketing online. As per the research more than 90 percent of internet marketers are seen relying on this. The same report also indicate […]
How to Alienate Your Audience through Social Media
Social media is a curious beast, and knowing how to handle it is essential to both your personal brand as well as your business. Whether you’re just a person, start up or global corporation, the rules are all the same. […]
Social Media and SEO Myths 2013
Many website owners and businesses now assume that just having a Facebook and Twitter presence is enough to boost their SEO. However, this isn’t always the case, and while social media is important to branding and awareness, it shouldn’t be […]
10 Quick Social Media Tips for Politicians
Social Media is a growing concern for anyone in politics or business. It’s grown hugely in the past few years, with Facebook leading the field and trailing somewhat (but still very important) Twitter and Google+. In this post I want […]
What essential guidelines you should follow for social intranet
Today social media is a new buzzword for businesses and companies, which help in networking, sharing information, forming online community and managing the brands reputation along with other things like crowd sourcing and social CRM. In fact, you have a […]
Become a Social Media Rockstar in Just 30 Minutes
… a day! Over the past few years a new industry has been born, began to mature and is a huge growth area for many other business industries – It’s called social media. There are now so many social networks […]
Social media can be an invaluable tool in helping you to host a really spectacular event. There are numerous ways that you can use the various social media outlets to not only to let people know about your event, but […]
Well, is it? Sheer strength in numbers alone has many businesses looking at Facebook as their potential ticket to social media marketing stardom. You can’t blame them, really. I mean with more than a billion users connected, it would be […]
Customer Management Through Social Media – Does It Work?
Social media has completely transformed the way people communicate; it has changed the way world functions. Most of the businesses have created an efficient social media presence. Undoubtedly, social media is one of the most splendid platforms for connecting with […]
Using Boobs in Social Media
I once got told off for using this acronym and ever since it’s been left at the back of my mind like a naughty school child. But today it comes of age as I explain why you need to have […]
Youtube is the second most commonly used search feature on the internet today, right after Google. Additionally, Google itself shows YouTube videos as part of its text based search results. Because of this, you should not only start making videos […]
How To Publish Your Blog Posts To Social Networks Effectively Or A Picture Really IS Worth A Thousand Words
For companies and individuals alike, writing a high quality blog post brings many great benefits. It aids brand awareness and reputation, drives traffic and / or business and improves SEO. All good. Promoting that blog post to as many people […]
What Are The Long Term Benefits Of Social Media Marketing?
When the internet was first originated, the majority of the data you could discover about a good or biz was released by the product originator on a biz internet site. These first generation company internet sites permitted users to seek […]
Where Should I Post This?
Have you ever stopped to wonder where you should post links to your next blog post, or when you should be posting links on social media? For years I’ve played around and studied the analytics behind social media click through […]
Value of Social Media Marketing
This article is one of several in this series. With emphasis placed on social media marketing in the search engine optimisation landscape, businesses should follow suit and look to have more of a social media presence. Social media should be […]
Political Campaigns Online – The Changing Face of Politics
In 2008 a man came to prominence across the world. Yet months before he had not really been known to those outside of the US, and maybe even in the US general population. This man through community organisation and a brilliant […]
Discovering Competitors Social Media Analytical Secrets
I am a fan of competitor benchmarking, whether its using very simple metrics like follower numbers, qualitative metrics such as how good a companies customer service is or more complex metrics such as number of links to a site and location they […]
Ways to Benefit from Social Media Marketing
Why should you use social media when marketing your business? It allows you to make your company more visible. Additionally, it lets you convey your sales pitch to a global audience. Do you need more convincing? Check out these latest […]