Improving the popularity of your blogs requires lot of effort. Promoting your blog and improving its visibility are essentially two sides of the same coin. Promoting your blog involves letting more people know about the content of your blog posts over the internet. Below given are the most important tips to promote and gain visibility to your blog.
Create Compelling Content
The content of a blog is considered to be its most vital aspect for the success of a blog. Content should be created by keeping the interests of the target audience in mind. Quality content increases trustworthiness of your blog and makes more people to visit your blog often. Quality content also help to improve the ranking of your blog and become more visible over the search engines.
Employ Search Engine Optimization
Search Engine Optimization is a simple but effective method to make your blog highly visible over different search engine results. SEO begins with finding popular key words related to your area and using them properly in your content, title and Meta tags. Your SEO strategy should cover important things like load time, simple navigation, quality inbound and outbound links, good file names and catchy titles for your pages.
Update the Content Frequently
Updating the content frequently will make people to visit your blog more and more often and become your loyal audience. Even though there is no magic number, it is generally recommended to update your blog for at least three to five time every week. Make sure that your blog is updated with fresh content before weekends as more customers visit blogs during weekends when they are free. Unless you run a news blog, there is no need to update your blog everyday.
Email your Important Blog Posts
Some people may not keep visiting your blog unless they are sure that there is fresh quality content available with you. Emailing your visitors with the links to the new posts on your blog will help in bringing the content before them.
Social media sites are booming and you can use them for your blog promotion. Create your profile on social media sites like Facebook and Google+ and start posting links to your content on your profile pages. Users of these social media sites will be redirected to your blog when they click on the link posted on your profile page. Social media sites will also enable your blog's fans to share your content with others.
Guest blogging helps in building authority of your blog among your target audience. Guest blogging involves posting an article in a blog that is not owned by you. The article will have back links to your own blog. Users who like your guest posts will click on the links in the post and visit your blog to read more relevant posts. Guest blogging has recently become very popular after Google’s algorithm changes, which emphasize the need for relevant content linked with your site.
A successful blog needs a loyal reader base. The above discussed tips will help in promoting the content of your blog well and increase its visibility.