Earlier this week I was asked whether I had written an article on "how to get google sitelinks" ... put simply the answer was No. And so I ran into a corner and cried, or maybe I just went and did lots of research, across many websites, asked other internet marketing peoples and well stuck my head into the books. What quickly has become clear is that no body really knows exactly how to get into Google Sitelinks. However, it is equally as clear that there are certain things you can do to improve your chances of getting Google Sitelinks.
For those who don't know, Google Sitelinks are those 2 to 8 links below what is generally a number 1 website for a given keyword or phrase. For example the 8 links below the top result when you search "google". The importance of these links to websites can vary, though it is clear they can really help websites - equally if the sitelinks aren't where you think they should be it could be argued they can harm your traffic ... it is for you to decide this.
Anyhow, given the question I have created a list of 15 Easy Tips to help you get Google Sitelinks for your website, these are below. I have also published 5 key tips on my twitter, see here.(@andykinsey).
15 Easy Tips for Getting Google Sitelinks
Submit your site to Google (you can do so here)
Set up Google Webmaster Tools (you can do so here)
Create and Submit a Sitemap to GWT
Check for broken links (both outbound and internally)
Have a clear website structure (think pyramid layout)
Each section should have a clearly defined "term" to be searched for
Check for coding errors (there is no solid proof this will help but it may well do)
Ensure your internal links are using "nice" anchor text (not click here!)
If you move a page use a 301 permanent redirect
Your "sections" should rank consistently well for your selected term (#6)
Simple, SEO Friendly and Easy to Use Navigation is key
If you are using a blog, use categories and tags
Avoid using flash where possible
Let your website age, SEO is a journey and not a destination!
Content is King! ensure you have top quality content throughout your site.
Now clearly this list won't ensure you get some of these magical Sitelinks, but it may help you understand what you can do to help your chances of getting them. More importantly the above link will I hope help you improve your overall SEO and so your search ranking, in doing so this will further help your chances and the number of visitors you receive.
Google has spoke about Sitelinks in a blog, they say: Sitelinks are completely automated, and we show them only if we think they’ll be useful to the user. If your site’s structure doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks are relevant to the user’s query, we won’t show them. However, we are always working to improve how we find and display sitelinks.
If you have any other ideas to add to this list, leave a comment below.