One question I've been asked and asked my self time and imte again is just what effect will Google Instant have on the search market, will people even like it. However, It isn't really a question of liking, you can turn it off but for "normal people" it's not so clear how. This means stick with instant or go bing... mmmm so this was a make or break for Google and the september search market results 2010 tell a clear story. People seem to love Google Instant!
The altered experience and new way of searching requires some learning from both SEO's and the searcher. However it is very very useful and proof of not just my love but the worlds love is in the comScore market share results which shows a total "core search" growth for Google of 2.4%!
Yahoo seems to be on the road to death with a loss of 1.8% of it's share, Microsoft sites (including Bing) lost 0.8 of the market - AOL and ASK also lost market share in September.
So what does this show?
These results show just how "in tune" with the people Google are. Eric Schmidt (Google BigWig) recently said "google know what you want before you want it" in an interview, this is so true and for years this has been know. Some people think this is just proof Google are evil... but they aren't they are just able to predict trends with greats accuracy due to the number of searches on any subject and use of real-time data. So for me it was a given that when Google announced Instant on sept 8th I knew it would be a huge hit, just as most Google products are.
The Results Take a look at the comScore Market Share Results Here.
|comScore Total Core Search Share Report* September 2010 vs. August 2010 Total U.S. – Home/Work/University Locations Source: comScore qSearch|
|Core Search Entity||Total Core Search Share (%)|
|Total Core Search||100.0%||100.0%||N/A|
|AOL LLC Network||2.2%||2.0%||-0.2|
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